About Lagos Heat
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Our Story
Lasgidi Heat is more than just a reality show – it’s a movement. Set in Africa’s cultural capital, the show blends entertainment with empowerment, offering young Nigerians a platform to showcase talent, resilience, and ambition.
Our Mission
To deliver unforgettable entertainment while connecting brands with Nigeria’s most dynamic and influential demographic – young, urban trendsetters who live online and drive cultural conversations.
Why Lagos?
Lagos is the heartbeat of African pop culture – music, fashion, and entertainment thrive here. Lagos Heat captures that energy, giving brands an authentic platform to engage.
Drive Brand Visibility, Engagement & Sales with Lasgidi Heat.
We don’t just showcase your brand – we make it part of the story. Whether through product placement, custom challenges, digital integrations, or live activations, Lagos Heat creates opportunities that deliver measurable impact.
Sponsorship Tiers
Title Sponsor
Premier brand visibility across all channels.
Official Partner
Prominent product integrations and naming rights.
Supporting Sponsor
Event tie-ins, digital branding, and mentions.
Product Placement
Seamless integration into the house and challenges.
Digital Sponsor
Dedicated branded content across social platforms.
Know the Audience. Connect with the Culture
LasgidiHeat reaches a highly engaged audience of young Nigerians and global diaspora communities. These are the consumers who shape online conversations, influence fashion, music, and lifestyle trends, and have a growing disposable income.
Demographics Snapshot
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Age: 18 – 35
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Gender: 55% Female / 45% Male
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Urban, digitally active, trend-conscious
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Strong presence on TikTok, Instagram, YouTube, and WhatsApp
Why It Matters
Brands that partner with Lasgidi Heat gain direct access to this high-value market – not just as viewers, but as active participants in challenges, voting, and content sharing.